Course Description
The course covers an introduction to integrated marketing communication. It analyses promotional tools like public relations, advertisement, personal selling and direct marketing. The course enhances students’ understanding of the formulation and implementation of integrated marketing communication plans and associated activities. It enables students to appreciate and manage marketing communications within a variety of different context. Further it encourages students to recognize, appreciate and contribute to the totality of an organization’s system of communications with both internal and external audiences.

Labour Relation Management

Course Facilitator:  Hazel Berrard (BA, MBA, DBA 2012 Switzerland

Welcome to the session on labour relations. 

Course Description
The course discusses practical application of basic skills required to manage either in unionized workplaces or in workplaces that might be faced with a certification application. the course relies on Lectures, readings, simulations, and assignments  to acquaint the student with the structure and functioning of the industrial relations system, basic employment law concepts, the union certification process, negotiation and administration of collective agreements, strikes and dispute resolution, and industrial relations in an international context. In addition, the course  reviews how the industrial relations system works in general, as well as specific areas such as the future of unions in comparisons with the industrial relation systems of other countries, relationships with human resource management models, various models of dispute resolution, issues in labor-management cooperation, and differences and similarities between public and private sector industrial relations. 

Learning Outcomes

On successful completion of the course students will:

  •  Describe and analyse  the framework of industrial relations in Ghana and compare it with international labour relations framework;     
  •  Critically analyse and evaluate the key processes of industrial relations at the workplace level and their relationships to the institutions;     
  •  Critically discuss, analyse and evaluate the current and emerging industrial relations trends and debate their impact on the parties, processes and rules of  Ghanaian  industrial relations; and     
  • Persuasively advocate their recommendations in both written and oral form to a variety of specialist and non-specialist audiences.  


ExaminationFinal exam (2 hours)50%

The above assessments have a total equivalent word count of 7000 to 8000 words.

Required Reading

Employment Relations: Theory and Practice, 
Bray, M, Waring, P & Cooper, R 2011,
McGraw-Hill, Sydney.

Labour Law

Facilitator: Ben Collins (BA, MA, J.D.  2005, USA), Law and Public  Polcy

Course Description

This is a course in labour relations law intended to prepare students to identify and address labour relations law issues that they may encounter in the field. The first part of the course will consider the labour relations system under the Ghana labour Act and specifically issues such as: acquisition of bargaining rights by a trade union; defining an appropriate bargaining unit; and determining the employees to be included in a bargaining unit. The second part of the course will examine unfair labour practices, the collective bargaining process, the duty to bargain in good faith, and the regulation of strikes, lockouts and picketing. The third part of the course will address the grievance arbitration process, including specific issues such as discipline and discharge, policy grievances respecting the interpretation of the collective agreement, and grievances challenging management prerogative.

Learning Outcomes


Further Reading

Course Description                                       
The development and delivery of effective training within an organisational context is a key strategy in employee and organisational success. This course explores the forces influencing organisations in this regard, and their strategic responses. Needs assessment, learning theories, and the design, delivery and evaluation of training are also addressed in this course, as well as evolving directions of training and development within organisational contexts. Students are introduce to various training and development models that can enhance employee competence for strategic performance.

Course Description
This course is concerned with establishing the long term direction of an organization, setting specific performance objectives, developing strategies to achieve these and executing appropriate plans. The course focuses on creating organizations which achieve superior performance and the entrepreneurial skills required to create and maintain competitive advantage. The course analyses the internal and external environment Issues to be discussed include business strategy and appropriate organizational design with a particular emphasis on the relationship of these aspects goes planning and human resource development.

Course Description
The course analyses the theories and concepts of Human Resource Management with the international business environment. It focuses on the policies, laws and practices in multinational organizations. Also, the course provides an understanding of the intricacies of conducting HRM programs in international and cross-cultural contexts. This course examines organizational and employee perspectives on the design and delivery of international HRM programs. It focuses on the global recruitment and selection, multi-country compensation programming, cross-cultural adjustment and repatriation, performance management and career development for multinational employees, and international labour relations.

Course Description
The course presents students with an introduction to company and partnership law. It discusses matters as to how a company is established, the nature of a company as a separate legal entity, the nature of shares and shareholders’ rights and obligations, and the role of directors and their duties. It also focus on partnership law and will cover such matters as when the law recognizes that a partnership has been established, the legal nature of partners’ relationships with each other and the relationship of a partnership to third parties.