Programme Description

In today’s business environment, organizations have to develop and retain their competitive advantage in order to survive and be successful. This degree provides students with the opportunity to develop an understanding of the core concepts of marketing theory and an ability to apply them to real life cases. The Programme is therefore designed to provide analytical skills in problem solving, decision-making and implementation of marketing practices for competitive positioning.

 

Programme Learning Outcomes

Upon completion of the programme, students shall be able to:

v  Demonstrate knowledge and understanding of marketing principles, concepts and theories and its applications within organisations

v  Apply appropriate theories and concepts in the formulation of marketing planning and segmenting of consumer and business markets

 v  Analyze  appropriate marketing tools for organisational decision making

 v  Demonstrate the ability to undertake marketing research for organisational decision making

 v  Apply ethical and professional principles to marketing decision making

 

 Programme Structure

Course Code

Course Name

Credit

Level 100 first trimester

BCC 101

Scholarly Writing

4

BCC 103

Digital Fluency  

4

BCC 105

Principles of Leadership

4

Level 100 second trimester

BCC 102

Business Statistics

4

BCC 104

Introduction to Psychology

4

BCC 106

Communication Skills

4

Level 100 third trimester

BCC 107

Quantitative Methods

4

BCC 109

Political and Social Development of West Africa

4

BCC 111

Principles of Microeconomics

4

Level 200 first trimester

BCC 201

Business Law

4

BCC 203

Principles of Management

4

BCC 205

Principle of Macroeconomics

4

Level 200 second trimester

BCC 202

Business Finance

4

BCC 204

Principles of Marketing

4

BCC 206

Organisational Behaviour

4

Level 200 third trimester

BCC 207

Principles of Accounting

4

BCC 209

Management Information System

4

BCC 211

Managerial Economics

 

4

Level 300 first trimester

BCC 301

Research Methods

 

4

BCC 303

Company and Partnership Law

 

4

BCC 305

Entrepreneurship and Business Planning

4

Level 300 second trimester

BMC 302

Service Marketing

4

BMC 304

Operations Management

4

BMC 306

Quality Management

4

Level 300 third trimester

BMC 307

Marketing Management

4

BMC 309

Marketing Communication

4

BMC 311

Customer Care

4

Level 400 first trimester

BMC 401

Sales Management

4

BMC 403

International Marketing 

4

BMC 405

Marketing  Strategy, Planning & Control

4

Level 400 Second Semester

BMC 402

E-commerce

4

BMC 404

Financial Information for  Marketing

4

Level 400 Third trimester

BCC 410

 Project work (Field Practice)

6

Total Credit hours

128







 Grading Systems:

Grade

Marks (%)

Interpretation

Grade Point

A

80 -100

Excellent

4.00

A-

70 - 79

Very Good

3.50

B+

60 - 69

Good

3.00

B

50 - 59

Credit

2.50

C

40 - 49

Marginal Pass

1.50

D

30 - 39

Fail

1.00

F

0 - 29

Fail

0.50

Z

 

Disqualified

 

IC

 

Incomplete

 

 

Pass Grades:

Grades AA-B+,  and B constitutes pass grades.

 

Failure Grades:

Grades CDF, and Z constitutes failure grades.

 

Graduation Requirement:

 

·  To progress from semester to semester, a student is required to maintain a cumulative GPA of 1.50

·      A student shall be allowed to repeat a course until he/she has passed the paper so far as she is within the GPA of not less than 1.50.

·     Courses designated as pre-requisites to more advanced courses must be passed before the latter courses are offered.

·     A student, after successful completion of a semester can, upon written application giving reasons and after approval has been granted defer and continue in the appropriate semester.

·  Students shall also participate in live virtual streaming lectures and virtual classrooms and where necessary avail themselves on campus for the face to face intermittent programmes

·       Must fulfill four times mandatory visit to the university within the period of study

·      Students shall pass a minimum of 120 course credits  to be eligible for graduation for level 100 entry

·     Students shall pass a minimum of 96 course credits  to be eligible for graduation for level 200 entry

·     Students shall pass a minimum of  72 course credits to be eligible for graduation for level 300 entry

 

Summary of Graduation Requirements

Programme Requirements

Credit Hours (Normative 4 year)

Advance Standing 1

Advance Standing 2

General Education

24

12

12

Professional Core

40

32

8

Beyond the Core

12

12

12

Elective

40

40

40

Project Work

6

6

6

Maximum Credit Allowed

128

102

78

Major

40

40

40

Minor

Optional

optional

Optional

Minimum Credit Pass for graduation

120

96

72

 

NB      Advance standing 1 represent students who enters at level 200

Advance standing 2 represent students who enters at level 300